Amazon takes on Microsoft as it invests billions in Anthropic
Amazon will invest up to $4bn (£3.3bn) in San Francisco-based AI firm Anthropic, mirroring the earlier tie-up between Microsoft and OpenAI.
It is the latest multi-billion dollar investment in a race among the big tech firms to exploit the potential of artificial intelligence.
Amazon recently said it would use AI to boost its Alexa voice assistant's conversational powers.
Anthropic has its own ChatGPT rival called Claude.
Amazon claimed the investment could help improve customer experiences.
"If you look at the world of generative AI, this is the beginning of the race," Jim Hare of research firm Gartner told BBC News.
While Microsoft had initially reaped the biggest benefit from the enthusiasm for AI through its partnership with OpenAI, he said others were catching up.
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