Can new Apple iPhone 15 thunder without lightning?
As I write this there are still several hours before Apple unveils the latest version of its best-selling product, the iPhone.
In the last few weeks we’ve seen the handset come under pressure separately from both the EU and China. Globally, smartphone sales in general are slowing, and Apple’s highly anticipated virtual reality headset – which the firm seemed to be positioning as a potential future iPhone – won’t go on sale until next year.
When it does it will have a whopping $3,500 (£2,780) price tag.
And so, in the meantime, we get to meet the 16th generation of a device which changed the smartphone landscape forever when it launched in 2007.
It may be, ahem, mature, but it still commands enormous interest today – there are already almost five billion Google search ...
